While only 25% of Americans possess even conversational proficiency in a language other than English, more than 75% believe it is essential for United States immigrants to learn English.
This demonstrates just how important polished English is to the American consumer, even subconsciously. Fluency and subtlety matter when you market your business in the United States.
Although many international business professionals learn conversational or spoken business English, speaking a second (or third, or fourth) language is one thing, and writing it is another.
Powerful and effective writing in one's native language isn't always a given. Writing is a unique skillset. And when it comes to promoting your brand, the words you use matter.
While writing powerfully in fluent English is already a challenge, composing effective marketing copy is yet another obstacle when it comes to marketing your business in a new country.
Sermostudio takes you from your native language to grammatically perfect American English, introduces current and conversational idioms and colloquialisms, and layers on a sophisticated, discreet approach to branding, marketing, and sales.