While only 25% of Americans possess even conversational proficiency in a language other than English, more than 75% believe it is essential for United States immigrants to learn English.
This demonstrates just how important it is to the American consumer, whether overt or subconscious, that fluency and proficiency in English matter when you market your business in the United States.
Although many international business professionals learn to speak English at a passing level or even near fluency, speaking a second (or third, or fourth) language is one thing, and writing it is another.
To take things one step further, powerful and effective writing in one's native language is arguably not always a given. But when it comes to sharing your business, the words you use matter.
While writing powerfully in perfectly fluent English is already a challenge, effective marketing copy is yet another obstacle when it comes to marketing your business in a new country.
Sermostudio takes you from your native language to grammatically perfect American English, introduces current and conversational idioms and colloquialisms, and layers on a sophisticated, discreet approach to branding, marketing, and sales.